BRP recently announced, during its semi-annual dealer meeting on September 18, that it will sponsor 36 races of the GoFAS No.32 NASCAR Sprint Cup Series racing team, as well as the full NASCAR Canadian Tire Series 2016 season.
An agreement was also made to distribute four clothing collections by Kappa, the well-known sportswear manufacturer, as well as the CGX2 camera by Cyclops Gear, throughout BRP’s North American dealer network.
BRP’s dealerships will be offering, starting this winter, the powersports enthusiasts more riding gear variety, with a BRP exclusive Can-Am clothing line, the GoFAS Racing Team Collection, as well as Kappa-Kombat Technical and Casual Gear.
“Kappa has the skills to create stylish yet technical clothes that are appreciated by action-oriented customers throughout the world,” said José Boisjoli, BRP’s president and CEO. “BRP’s Can-Am brand is the natural choice for consumers looking for performance and style. Kappa shares these values.”
The Can-Am brand, alongside Cyclops Gear and Kappa, becomes an official team sponsor in the NASCAR Sprint Cup Series (NSCS) and the NASCAR Canadian Tire Series (NCaTS) for 2016.
Can-Am will be primary sponsor for 13 races on the GoFAS No.32 racecar in the NASCAR Sprint Cup Series, and associate sponsor for a further 23 races. Going beyond brand positioning, BRP is also working on driver development, supporting promising talents Jeffrey Earnhardt and Alex Labbé and working with veteran NSCS champion Bobby Labonté.
This demonstrates that BRP firmly believes in the development of young talent, and that this combination of experience and rising talent is the foundation of a winning team.
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